S'more Please

 At Granddad Jack's, staff mark their first anniversary by being given the opportunity to work alongside the production team to think up and create their very own spirit. The release is entirely their own, from concept to choosing the botanicals, putting together the label, distilling the product and sharing their story. But, when your family, this doesn’t usually apply…

Luke wanted to surprise his partner Jess with her very own release this year since she’s been with Granddad’s well before it opened five years ago.   

Jess is our Marketing Manager & Brand Guardian. She has been working in the family business since its conception in 2018, with her role continuously evolving and developing with the brand. She’s a mum to their two boys, 4.5yr old Archer and 5-month-old Arlo, and currently looks after all of the marketing for Granddad Jack’s. Her diverse role includes everything from managing our digital media & design, socials & content creation, website development, copywriting, planning events & activations, managing new product development & limited releases, operations, procurement, cost management and freight & communication with our export partners. Over the years, she’s developed processes across the business, worked in the warehouse, looked after admin and finance and handled all of the customer service for the business.

So, if you message us on socials, receive an email (including this one), visit the website, attend any events, or see any of our content (especially with hands or props), Jess is one of the two-person marketing team making it all happen behind the scenes. We're so excited to be able to share her story with you and introduce this special limited staff release.

To create this release, Jess worked with Luke to create a cheeky alcoholic version of her favourite campfire treat. The base, a marshmallow essence that carries a slight smokiness. Next, a drizzle of honey and a pinch of cinnamon strikes the right balance and conjures the taste of crunchy, buttery graham crackers. Lastly, strong notes of rich cocoa, paired with a hint of vanilla, add a creamy sweetness that imitates the molten chocolate that binds all of the gooey goodness. 

“Growing up, the best stories and tastiest treats always seemed to come when sitting by a fire. Whether we were on a camping trip, making bonfires with Nan & Pop down the block, or cozied up by the fireplace - a crackling fire, a stick, and a bag of marshmallows were all we needed for a stellar evening. It felt like time would slow, and worries would fade. It’s that same toasty magic and warmth that we’ve bottled up in my very own staff release as a tribute to my most cherished childhood memories. With every sip, I hope you’re transported to a place of warmth, laughter, and a touch of marshmallowy mischief. This toasty tipple makes a cozy campfire companion and is a spirit  that will leave you asking S’more Please.” - Jess Hartley, Marketing Manager

There’s no wrong way to enjoy s’mores, and this spirit is no exception. Enjoy with Long Rays Pacific Tonic, with Coke or Pepsi, make a hot or cold chocolate with your favourite milk or try our signature cocktail, Toasty Tipple. 

Ingredients: Chocolate, Malt Biscuits, Marshmallows, Sugar Syrup

ABV: 35%